What Should You Test In Your Email Campaign

What Should You Test In Your Email Campaign

Did you know there are elements of your emails you can test in your email campaigns? Testing your emails is very important to decreasing the number of people that unsubscribe and increasing your click thorugh rate. Your goal is to determine what components of your email need to change if you want to get better results.

#1 The ‘From’ Name and Address
You can easily test who and where your emails are coming from. It is important to keep the name and address consistent on all of your emails. Test by sending a few emails to yourself to make sure you have impact you want.

Top Tips to Help You Boost Your Email Subscribers

Top Tips to Help You Boost Your Email Subscribers

Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.

Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox.

Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.

To Buy or Build a List for Email Marketing

To Buy or Build a List for Email Marketing

When it comes to email marketing, you might think it’s easier and faster to buy a list, rather than take the time to build a list, so why not just go for it. Before you are too quick to take the easy way, there are some things you should be aware of that are likely going to change your mind.

That’s just the beginning of why you should really reconsider the idea of buying a list. When you use a list you buy you risk:

The Email Marketing Report Card - Do You Pass?

The Email Marketing Report Card - Do You Pass?

Anyone can through together and email and send it out to subscribers. Even building subscribers isn’t terribly difficult. Most people will sign up if you are offering them something of value that they want. But creating an email marketing campaign that’s highly effective and creates a high click through rate is not something everyone does well. As a result, many many people are wasting their time sending out emails and not getting the results they want.

Let’s have a look at this email marketing report card and you can decide if you pass or fail. You can also decide where you need to make changes to increase your click through rate.

Optimize the Delivery of Your Email Marketing

Optimize the Delivery of Your Email Marketing

One of the most successful ways to make your email marketing successful is to optimize your delivery. One of the first things you should do is to create different groups. That way each group will receive the information that is relevant to them.

For example, let’s say you sell downloadable music, tablets, and laptops. The customer that is interested in downloadable music might not be interested in laptops. By creating groups, you can clearly target your market.

Making Your Email Marketing Campaign Effective

Making Your Email Marketing Campaign Effective

Email marketing is one of the hottest ways to generate new customers. By offering something to your visitors in return for their email address, you instantly have the potential for a customer. That something might be an e-book, monthly newsletter, or anything else that has value. However, not all email marketing campaigns are created equal, and so it’s important that you know how to make the most of your email marketing campaign.

Is Your Content Working in Your Email Marketing?

Is Your Content Working in Your Email Marketing?

Your email marketing campaign’s success lies a great deal, in how you present your message. If you are not checking to make sure your content is working, you could be wasting valuable time and you may even be annoying your subscribers. Let us have a look at the various components of your email content.

#1 Headlines – This is the very first thing your subscriber is going to see when they first open your email so make sure that the message is clear and concise and that it is related to your subject line. You can experiment here. Maybe you want to try using a link? Maybe you want to place a call to action? When you make changes, you are going to need to analyze to see how those changes are working.

How to Optimize your Mobile Email Marketing

How to Optimize your Mobile Email Marketing 

You may have created your email marketing campaign for both PCs and mobile devices. Perhaps your email marketing campaign already looks great on a mobile but what happens when the subscriber clicks on a link in your email? Where does your subscriber land up? If your mobile site doesn’t have a landing page SparkPage is an app that allows you to create mobile landing pages. Of course, there are others. You can build each page in just minutes using it to provide details on a special offer.

Take advantage of Google Analytics for mobiles, which allows you track your mobile users when they visit your landing page(s). It will allow you to find pitfalls, bottlenecks, and improve your conversion rates.

How to Get Your Email Marketing Read

How to Get Your Email Marketing Read

It’s one thing to put together your email marketing campaign, but it’s quite another to get it read. Let’s look at some things you can do to improve the readability of your email marketing campaign and keep people engaged.

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How to Create Tracking URLs for Your Email Marketing

How to Create Tracking URLs for Your Email Marketing

Tracking URLs are useful because they allow you to determine just how effective your email marketing campaigns actually are. You should always use a tracking URL when you are directing traffic over to your landing page.

At tracking URL is a just a normal URL with what’s called a ‘token’ attached at the end of it. Therefore, a normal URL might look like this http://www.mywebsite.com/email where as a tracking URL would look like this http://www.mywebsite.com/email/?umm_campaign=assessment.

How to Create New Content for Your Email Campaign

How to Create New Content for Your Email Campaign

Whether you have ran an email campaign for some time and are running out of ideas or you are new to email campaigns and aren’t sure what type of content to use, you’ll find these ideas offer a great way to expand your reach, keep your current subscribers, along with obtaining new subscribers.

Your goal is to generate leads from your site by offering visitors relevant content. You must always have in your mind the question “What’s in it for me?” That’s what visitors are always asking themselves before signing up for what you have to offer. Your job is to make sure you are offering something that answers that question in a manner that will have your visitor subscribing.

How Email Marketing Can Grow Your Business

Running a business today involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumer, they also face a great deal more competition. The businesses that are the most successful are able to think outside the box and take advantage of tools that can help to grow their business. Email marketing campaigns are one of those tools. When used correctly this can be a powerful way to grow your business.

Do You Know What the Most Common Email Marketing Mistakes?

Email marketing can be a very effective sales tool; however, it sometimes gets a bad reputation, because those using it don’t understand the correct way to make use of it. Like any marketing tool, it can be used correctly for great success, or poorly and destined for failure. There are some common email marketing mistakes that are often made. These can really destroy any benefit from using the email marketing strategy.

Do You Know The Best Ways to Promote Your Email Newsletter?

If you’ve are just in the process of starting a newsletter, congratulations! Perhaps you are getting a few new subscribers each week but for the time it’s taking you to create your newsletter you really want to see subscription at least over a hundred and eventually much higher. How do you do this? You promote your email newsletter the same way you would promote your website or your blog.

Creating Email Marketing That Subscribers Read

Creating Email Marketing That Subscribers Read

It seems like just yesterday that emails had been straight text with no formatting and no images. But over time this changed and design became part of emails. Color and layout then become popular almost to the point of gaudy and now it seems we’ve pulled it back a bit again. No more big ugly links, no more animated graphics and no more color palettes that leave you running screaming from your desk. So what’s the right way to do an email marketing campaign? How do you ensure your subscribers actually read what you send out?

Creating an Effective Email Subject Line

Creating an Effective Email Subject Line

The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action.

A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something in the email. Let’s have a look at creating email subject lines with a strong call to action.

9 Steps to Successful Email Marketing

Successful Email Marketing

Email marketing is a powerful tool when used right converting subscribers to paying customers over time. It allows you an opportunity to easily share what you have to offer in a manner in which the subscriber is receptive, but only when it is done correctly. Let’s have a look at the 9 steps you should use to enjoy email marketing success.

5 Email Marketing Tips for Your Business

Email Marketing Tips for Your Business

Email marketing is an excellent way to connect with your customers without having to spend a whole lot of money. Newsletters are one great way to get people to sign up. Here are 5 email marketing tips your business should implement.

1. Make subscribing easy – Create a form for sign up on your home page, Facebook page, blog, and wherever else potential customers are already found. Collect names and email addresses. You could collect birthdays to provide a free gift, invite visitors to join groups, etc. Just don’t include too many fields because if it takes too long to subscribe you’ll scare visitors off.

Types of Emails You Need to Use

Types of Emails You Need to Use

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include ‘happy birthday’ messages, course ending reminders, or webinar reminders.

4 Tools to Optimize Your Mobile Email Marketing Campaign

4 Tools to Optimize Your Mobile Email Marketing Campaign

Email marketing gets a lot of attention but what doesn’t get a lot of attention is the mobile email marketing campaigns and yet almost 50 percent of all email marketing emails goes to mobile devices. This is a very important trend with no end in site – when you send your next email marketing campaign out, the majority of your customers are going to read it on their smartphones not on their web browser.

This leads us to the question ‘ are your emails properly optimized for opens and reads, along with click through from mobile devices. Mobile open rates are around a whopping 300 percent. So, now is the time for you to start taking your mobile optimization seriously. Let’s start by looking at four tools you can use to optimize your mobile email marketing.