What Should You Test In Your Email Campaign

What Should You Test In Your Email Campaign

Did you know there are elements of your emails you can test in your email campaigns? Testing your emails is very important to decreasing the number of people that unsubscribe and increasing your click thorugh rate. Your goal is to determine what components of your email need to change if you want to get better results.

#1 The ‘From’ Name and Address
You can easily test who and where your emails are coming from. It is important to keep the name and address consistent on all of your emails. Test by sending a few emails to yourself to make sure you have impact you want.

Top Tips to Help You Boost Your Email Subscribers

Top Tips to Help You Boost Your Email Subscribers

Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.

Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox.

Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.

To Buy or Build a List for Email Marketing

To Buy or Build a List for Email Marketing

When it comes to email marketing, you might think it’s easier and faster to buy a list, rather than take the time to build a list, so why not just go for it. Before you are too quick to take the easy way, there are some things you should be aware of that are likely going to change your mind.

That’s just the beginning of why you should really reconsider the idea of buying a list. When you use a list you buy you risk:

The Email Marketing Report Card - Do You Pass?

The Email Marketing Report Card - Do You Pass?

Anyone can through together and email and send it out to subscribers. Even building subscribers isn’t terribly difficult. Most people will sign up if you are offering them something of value that they want. But creating an email marketing campaign that’s highly effective and creates a high click through rate is not something everyone does well. As a result, many many people are wasting their time sending out emails and not getting the results they want.

Let’s have a look at this email marketing report card and you can decide if you pass or fail. You can also decide where you need to make changes to increase your click through rate.

Optimize the Delivery of Your Email Marketing

Optimize the Delivery of Your Email Marketing

One of the most successful ways to make your email marketing successful is to optimize your delivery. One of the first things you should do is to create different groups. That way each group will receive the information that is relevant to them.

For example, let’s say you sell downloadable music, tablets, and laptops. The customer that is interested in downloadable music might not be interested in laptops. By creating groups, you can clearly target your market.

Making Your Email Marketing Campaign Effective

Making Your Email Marketing Campaign Effective

Email marketing is one of the hottest ways to generate new customers. By offering something to your visitors in return for their email address, you instantly have the potential for a customer. That something might be an e-book, monthly newsletter, or anything else that has value. However, not all email marketing campaigns are created equal, and so it’s important that you know how to make the most of your email marketing campaign.

Is Your Content Working in Your Email Marketing?

Is Your Content Working in Your Email Marketing?

Your email marketing campaign’s success lies a great deal, in how you present your message. If you are not checking to make sure your content is working, you could be wasting valuable time and you may even be annoying your subscribers. Let us have a look at the various components of your email content.

#1 Headlines – This is the very first thing your subscriber is going to see when they first open your email so make sure that the message is clear and concise and that it is related to your subject line. You can experiment here. Maybe you want to try using a link? Maybe you want to place a call to action? When you make changes, you are going to need to analyze to see how those changes are working.

How to Optimize your Mobile Email Marketing

How to Optimize your Mobile Email Marketing 

You may have created your email marketing campaign for both PCs and mobile devices. Perhaps your email marketing campaign already looks great on a mobile but what happens when the subscriber clicks on a link in your email? Where does your subscriber land up? If your mobile site doesn’t have a landing page SparkPage is an app that allows you to create mobile landing pages. Of course, there are others. You can build each page in just minutes using it to provide details on a special offer.

Take advantage of Google Analytics for mobiles, which allows you track your mobile users when they visit your landing page(s). It will allow you to find pitfalls, bottlenecks, and improve your conversion rates.

How to Get Your Email Marketing Read

How to Get Your Email Marketing Read

It’s one thing to put together your email marketing campaign, but it’s quite another to get it read. Let’s look at some things you can do to improve the readability of your email marketing campaign and keep people engaged.

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How to Create Tracking URLs for Your Email Marketing

How to Create Tracking URLs for Your Email Marketing

Tracking URLs are useful because they allow you to determine just how effective your email marketing campaigns actually are. You should always use a tracking URL when you are directing traffic over to your landing page.

At tracking URL is a just a normal URL with what’s called a ‘token’ attached at the end of it. Therefore, a normal URL might look like this http://www.mywebsite.com/email where as a tracking URL would look like this http://www.mywebsite.com/email/?umm_campaign=assessment.